Full-featured online store with product catalogue and brand identity built for the right market. From zero to launch — one cohesive digital presence.
2024 / Johannesburg, ZA
Premium pieces. Zero compromise. Built for the culture.
Understanding the target audience, the brand's personality, and commercial objectives. No assumptions — listening first.
Building the visual identity from scratch — logo, palette, type, and the rules that hold it together before a single page is built.
Mapping out the store structure, navigation, and product taxonomy so the experience makes sense at any catalogue size.
Full storefront development — all pages, product listings, and checkout — with live content loaded and brand applied throughout.
Device testing, flow validation, speed checks, and a round of refinements before the client signed off on launch.
Live deployment with full handover — credentials, training on catalogue management, and documentation for ongoing updates.